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The first iteration was modeled after their previous ads in which they made themselves

previous versions:

j1 j2 j3

however their concern was that it did not look enough like an allagash label


so i then reworked the ad, removing lots of color and simplifying the space


of course somewhere along the lines the “j star” was lost, and was added back in


total time was about 1.5 hours, as all of the copy and graphic files were provided.
Had they not been, searching and creating imagery would have taken about .5 to 1 hour extra total.

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